Sorilbran Stone

Years ago, SEO experts began referring to social media as the new SEO. And they pretty much nailed it. While you may not immediately tie influencer marketing to SEO, the two are closely connected and work together to gently nudge your customers to take the next few steps along the path to purchase.

Perhaps the most important marketing skill you can learn right now is getting your business to show up in search results. With tools like Google Home and Alexa enabling your potential customers to search by voice, it’s crucial that you find a way to make sure your business is always the answer to, “Okay, Google…”

The ketogenic diet boosts brain health.
That’s the prize many ketogenic dieters are chasing. In addition to the weight loss, the uptick in energy, and the satisfaction of being part of the “rogue” community of high-fat adopters, some ketoers are hoping the diet produces long-term benefits. One such benefit is cognitive improvement. But can the ketogenic diet really improve cognitive performance?
What Does the Research Really Say About Keto and the Brain?
The impact of the ketogenic diet on co...

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What are your thoughts, ideas and homegrown processes worth to your business? It very well may be that you can give your firm a distinct competitive advantage by monetizing your ideas and building an intellectual property portfolio.
It is no secret that small businesses drive the economy. According to the U.S. Small Business Administration, small businesses account for 99.7% of all employer firms and employ over half of the U.S. workforce. We’re talking 40% of our scien...

The close of the first quarter of every year is marked by high-energy, multi-billion-dollar frenzy that is March Madness. As I place all ten of my toes firmly on the ground in support of the NCAA’s decision not to sanction UCLA’s star player, Lonzo Ball, for promoting his family’s apparel company during the Big Dance, I have to respect that dude’s hustle.

Without a doubt, one of the biggest challenges brands face when rolling out an influencer marketing campaign is figuring out how to properly evaluate potential influencer partners.

Without a doubt, one of the biggest challenges brands face when rolling out an influencer marketing campaign is figuring out how to properly evaluate potential influencer partners.
Beyond deciding whether to go with a celebrity, mega, macro, or micro influencer, most brands have no idea how to the separate real people of influence from the people who buy followers using low-cost follow/unfollow services.
You know the ones - the platforms that automate the process of adding followers for $100 ...

Ahead of the big fight, I caught up on the Mayweather-McGregor pre-fight coverage by watching Friday’s weigh-in. I snickered at McGregor’s smack-talk, until something he said caught my attention. When asked how much weight he planned to gain by fight time the following night, McGregor said he planned to pack on something like 15 pounds.
In a day.
Which got me Googling.
How do fighters gain weight and lose weight so fast?
Cutting Weight: Losing 15 Pounds in a Day
Dean Garnett is a UK-based MMA...

On March 18, 2015, we ran our first story on FTC Guidelines for influencer marketing. At the time, influencer marketing was just picking up steam. Instagram was the five-year old rival-turned-wunderkind that Facebook shelled out a billion dollars to buy in 2012.
By 2015, brands were really just starting to test ads on the platform to see if the FTC was really paying attention. It was.
So, this week, we’re publishing our follow-up to that first article. This is sort of our “State of Influencer...

Are you happy? If you aren’t, is there a reason you can point to that is temporarily affecting your happiness, or are you just living through a period of discontent? I’ve got good news. You can develop happiness habits. There are things you can do to change your current state, and if you happen to be the type of woman who will master these little habits, you can permanently change your baseline level of contentment.
Here are six habits that will forever cement your happ...

One of the primary benefits of Thanksgiving marketing is that there’s a considerably wide range of products that can intuitively fit your Thanksgiving Day marketing campaign. Unlike, say… Mother’s Day, where a brand may not find real value in running spots to promote a new power drill (Mother’s Day is usually focused on doing something for Mom, not the other way around), Thanksgiving Day provides marketers with a broad selection of possible marketing angles, from more obvious products like a ...

For years, high performers like Apple CEO Tim Cook (who reportedly wakes up at 3:45AM) have included waking up early as one of their non-negotiable success habits.

If you’re considering entering the government vending arena, you have to be ready to "do business" with the government. That means planning well and executing consistently. Your business and your reputation depend on it.

Believe it or not, most women don’t actually have the luxury of waiting on Prince Charming before they develop a strong, positive relationship with money. Unfortunately, many women don’t seem to actually be aware of the risk they take by waiting on a man to show up before they take control of their financial futures.

Blogging for Business: Narrower is Better - Sorilbr...